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Search Engine Submission
Frequently Asked Questions

What is Search Engine Submission?
Why should I use Search Engine Submission?
Where can I see a list of all search engines and directories submitted to?
In which search sites and portals is my site guaranteed to appear in?
How will I know if my non-guaranteed submissions succeeded?
How long should I wait before seeing results from search engines not on the guaranteed list?
What are search engines and how do they work?
How search engines rank sites?
What are Meta Tags and why are they so important?
How do I improve rankings?
What other factors determine my site's ranking?
Are their restrictions on the type of sites I can submit?
How can I confirm that my Web page has been submitted?
What do I do if my Web page is not on the search engines?
Can I get a refund is my Web page is not indexed successfully?

What is Search Engine Submission?
The most effective way to generate traffic for your site is to submit your domain to the search engines and directories that people use when searching the Web for a product or service. Search engine submission is your most cost-effective form of marketing. 85% of Internet users use search engines to find websites. We can promote your site effectively by automatically advertising your URL in hundreds of search-engine and directory sites.

With Search Engine Submission, you can be certain that your Web pages will be found within 48 hours in the world's leading search services, powered by Inktomi, such as AOL, MSN, HotBot, LookSmart, GoTo, iWon, About.com, NBCi, Canada.com and FreeServe. You'll get the assurance that your Web pages are included in Inktomi's search index within 48 hours, it's that fast! And, since your Web page is re-indexed every 48 hours, you won't have to wait long for changes you make to your Web page to be updated on the search sites.

Why should I use Search Engine Submission?
Search Engine Submission submits your site to over 400 of the most popular search engines and directories, considerably increasing the chances of someone visiting your site. A Search Engine Submission subscription ensures that your URL gets in and stays in. It gives you the confidence that your Web site is in an index that powers the world's most popular search sites-- the Inktomi index. The regular automatic submissions are essential to prevent newly submitted competitors from taking your place on search result pages.

Where can I see a list of all search engines and directories served by Search Engine Submission?
Alphabetical Search Engine Submit List

In which search sites and portals is my site guaranteed to appear in?
Your Web site will be included in 125 search sites powered by Inktomi.

How will I know if my non-guaranteed submissions succeeded?
We will send you monthly reports after the completion of each submission to all search engines.

How long should I wait before seeing results from search engines not on the guaranteed list?
If you have only recently signed up for Search Engine Submission, you won't find your domain name in these search engines right away. Your site may show up within 1-3 weeks, but the average is 6-8 weeks, with some taking 10 weeks or more.
Important Note: Since September 2000, there has been a tremendous increase in the time that it takes search engines to list websites in their databases. Currently, it is taking as long as 3-4 months to get listed on many engines and directories.

What are search engines and how do they work?
The term "search engine" is often used generically to describe both true search engines and directories. They are not the same. Search engines, such as Google, Excite or AltaVista, create their listings automatically. Search engines spider (or "crawl") the web to find new sites. The spider returns to each site on a regular basis, such as every month or two, to look for changes. Then people search through what they have found. Page titles, keywords, body text, your code and other elements all play a role in determining your site's position and displayed result.

Directories such as Yahoo, DMOZ.org and Looksmart depend on humans for their listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Directories include far fewer sites than search engines and some of them (Yahoo, Looksmart and NBCi) are unlikely to list you unless you pay a consideration fee of £150 for each directory.

How search engines rank sites?
Whenever you use a search engine, you're asking the search engine to sort through the millions of websites it's indexed, and try to find those sites that are related to your search words. Once the relevant sites are selected, the search engine will rank these sites in order of relevancy, using a formula that varies for each search engine. As a website owner, there is a lot that you can do to improve the chances that a search engine will recommend your site. One of the areas to focus on is Meta-tags.

What are Meta Tags and why are they so important?
The importance of Meta tags for your website can't be emphasized enough. A search engine doesn't read through your page to index your site - it usually uses keywords and short phrases ie. meta-tags.

The Meta tags include several pieces of information:
Title: The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about, without use of any hype or superlatives. To get high rankings, the title must include your most important keywords.

Meta Tag Description: Your website description should be a tight 12 to 18-word summary of the content of your site. This description should contain some of the keywords and be sure to avoid hype or marketing language. Example of Description: "A full service provider of interior design services - decorating, painting, furniture, and color schemes for your house".

Meta Tag Keywords: The Meta Tag Keywords should be those words or phrases that you think people will use when trying to look for a site like yours on search engines.

Incorporating keywords in your site's body text: To rank high on search results, your website must have a focus and the text should emphasize it. Incorporate your Meta tags within your site's first paragraphs (60 words) and repeat them throughout the text.

How do I improve rankings?
We cannot guarantee that your Web page will appear at the top of the search results for any particular keyword. But we might be able to help you improve your chances:

  • Choose keywords that people will associate with your Web site.
  • Make sure your keywords are phrases and not highly popular words such as 'internet'.
  • Make sure your Web content mentions those keywords near the top of the page. For instance, place the keywords in the headline or in the first paragraph on the page.
  • Mention keywords more than once within your Web page.
  • Include the keywords in the TITLE, DESCRIPTION and KEYWORDS meta-tags in the HTML coding of your Web page.

What other factors determine my site's ranking?
When someone enters a keyword to conduct a search, Inktomi looks for the presence of that keyword on your Web page. If the keyword is on your Web page, your site will be included in the search results. If the keyword is near the top of the page, in a headline or title, in the meta-tags in the site's HTML coding, and/or appears frequently on the page, your site will appear sorted higher in the search results. Instead of trying to determine which specific keywords are relevant to a Web page, Inktomi indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML. For example, when a searcher enters a keyword to conduct a search:

  • Inktomi will first look for the presence of that keyword on your Web page.
  • If the keyword is present, your site will be included in the search results.
  • If the keyword is near the top of the page, in a headline or title, in the meta-tags in the site's HTML and/or appears frequently on the page, your site will appear sorted higher in the search results.

Are their restrictions on the type of sites I can submit?
Before you subscribe, please make sure your URLs and the corresponding Web pages meet the following Editorial and Technical Guidelines. Any URL/Web page may be removed (without refund) from the index for any reason including without limitation to the following:

Editorial Guidelines:

  1. The posting of content or the offering of products or services that may be or are illegal.
  2. The fraudulent use of the Service.
  3. The infringement of the rights of a third party.
  4. In response to a court order or other judicial or governmental request or action

Technical Guidelines:

  • The URL must resolve to an operational Web page. It may not generate error messages such as "File not found".
  • The Web page must be accessible and not require a username, password, cookie or other authentication in order to access.
  • The Web page must not be on a secure server (i.e., https).
  • The Web page must permit so called "spidering" technology, such as not using a "robots.txt" file.
  • The Web page must contain visible text (not graphics only).

How can I confirm that my Web page has been submitted?
Just visit www.msn.com, one of the search sites served by our service, and enter "domain:yourdomainname.com" in the Search entry box. For example, if you subscribed to Inktomi Search/Submit for your Web page located at draysondesign.com, you would enter "domain:draysondesign.com." Then click the Search button and MSN will display your listings from the Inktomi index.

What do I do if my Web page is not on the search engines?
Most sites are submitted successfully within 48 hours. There should be no problem if you follow the Technical and Editorial guidelines. If you still encounter a problem, contact us, and we will look into it for you.

Can I get a refund is my Web page is not indexed successfully?
Charges for Search Engine Submission are non-refundable. Please make sure your Web page meets the Technical and Editorial guidelines before you purchase this service.